Sample Assignment 2
Environmental Graphics +
Exposition Theme and Design
As a guest lecturer I helped build an exposition assignment for a class to help fill some gaps in the curriculum.
I created four lectures and an RFP project that included many check-ins and due dates along the way. The students designed a comprehensive exposition design. Content included extensive research of the target audience and industry, creating a theme for the exposition and graphic content that supported that theme. This project was successful, and I was invited back to teach as an adjunct and expanded the content into a full 4 credit course.
Student Samples
Exposition RFP Assignment Details
Using the research and information provided, in addition to in class discussion, you will accomplish and compete the following Request for Proposal (RFP):
INTRODUCTION: The National Confectioners Association (NCA) is soliciting proposals for a General Service Contractor for our annual trade show, Sweets and Snacks® Expo
THE SCOPE OF THIS RFP IS THE FOLLOWING: Original design concepts, incorporating the show graphics scheme, which will enhance the overall quality of the events; to include renderings of design solutions
EVENT NAME: Sweets & Snacks® Expo
EVENT DESCRIPTION: NCA’s annual trade show brings between 15,000 confectionery professionals from around the world together to buy, sell and network. The show encompasses between 123,000 and 135,000 net square feet of exhibit space. In addition to the exposition, nine educational sessions are offered.
CREATIVE REQUEST:
Review included research brief on Sweets and Snacks Expo and the National Confectioner’s Association, as well as additional trends papers for the Sweets and Snacks industry, and the NCA stated mission and vision. This should provide a basis for your creative strategy.
You will be strategizing an attendee experience that encompasses initial contact with potential attendees before the show, through the actual entrance onto the show floor. You should consider relevant touch points in between in order to create a lasting experience that delivers on your creative strategy. Your solution should deliver a valuable experience for the attendees, exhibitors and NCA.
The main focus of your solution should take into account what the attendees need to achieve at the event, how the exhibitors hope to engage with the attendees, and how NCA hopes to influence the industry.
Your holistic solutions should include the following:
BEFORE THE SHOW:
How can you attract the target attendees?
How can you provide key information?
How can you build anticipation pre-show
AT THE SHOW
Create a powerful first impression (think about what they see or do when they arrive in the city, at the convention center, in the west building concourse, etc.)
Consider how the attendee is engaged and enrolled before entering the show floor
Think about what that transition is from outside the show onto the show floor
Your solution may include any of the following, depending on what is appropriate for your concept:
Structure
Graphics
AV | Lighting
Talent | Staff
Promotional item, printed materials
Interactive technology
Your solution may include no more than 12 individual (unique) elements.
You will need to include a rationale statement with your final submission that explains how your solution is driven by what you learned from your research.
EXPECTED DELIVERABLES
Summarize background & research, identify critical points & key insights, discuss audience profile
State objectives
Explain overarching concept & rationale
Walk through elements of experience
Pre-show engagement
Floor plan/bubble plan
Perspective, elevation, & birds eye renderings moving through experience
Please include people to provide scale
Notable details, materials, and construction methods
Any other assets to explain your solution (optional)
Cost breakdown of each element
Identify sources where appropriate
Submit as PDF with any other attachments or references necessary